How can you Do you convince Google that your website deserves a top position in the ranking? Quite simply, with high-quality content that inspires users. The question now arises as to how this high-quality content is created. This is easier than it looks at first glance. Provided that you follow fundamental rules.
Real information as a starting point
When researching the net, the user comes across a wide variety of content qualities. These range from bad content with little information content to excellent content that reliably answers the question asked. Ideally, the content also provides a step-by-step solution to a problem.
Several factors are responsible for achieving this goal. This includes specialist knowledge and detailed research. Only in this way does the user receive information that he can trust. If this basis of trust exists, the motivation increases to visit the page repeatedly and to make recommendations in the form of external links.
Important: When creating text content, make sure that the writing style is easy to read and adapted to the target group.
Bring structure to the content
A clear structure of the content is important for both search engine optimization and site visitors. Help is provided by meaningful headings and bullet points. In this way, you achieve a visual division of the text which is pleasant for the reader and which makes it easier to grasp the content. At the same time, headings serve as an important decision criterion as to whether reading the text is generally worthwhile. But what does this structure look like?
HTML uses tags H1 to H6 for headings. The higher the number, the more important the heading is. Search engines pay particular attention to the headings H1 and H2. Therefore, these two headings define the main topic of the text and contain one or more important keywords. The headings H3 to H6 serve as an additional structure and contain both the main keyword and its variants.
- Bullet points and lists are useful for visually loosening up long texts and highlighting important information.
- About 60 words per paragraph increase readability and optimize the text for mobile use Devices.
- Work with pictures, graphics and videos to loosen up the content.
The ideal number of words does not exist
Although it is the trend in text length is moving more and more towards word counts of 1,000 words and more, this is not yet a mandatory value. Because even content with 300 words can contain exactly the information that a website visitor is looking for. Specific topics with a high information content certainly require a higher number of words than less complex topics that are compulsively filled with uninteresting content without added value.
So it certainly makes sense to address the topic of e- Thoroughly cover mail marketing in 1,000 words and more. A news text of the same length for a Google update may turn into a collection of uninteresting and repetitive statements, so-called “thin content”.
for the reader.
You, regardless of the number of words, only content with relevant content. Better short and informative than long and without any visible added value. Because it is only a matter of time before Google and users punish worthless content.
Use keywords intelligently
The almost mystical meaning of keywords has become relative over time. Today search engines require meticulously researched and targeted keywords.
- Keywords influence on-page and off-page optimization.
- They affect the Page title and the page description.
- Keywords are important for internal and external linking.
This results in a well-thought-out distribution of the keywords, which is not only related to the refers to pure text content, but to all elements of a website including navigation. Different tools support you in the determination of the right keywords, whereby approaches to correct keywords emerge especially when planning content with high information content.
A strategy is included to use the most important keyword on the main page and to optimize the subpages with the help of keyword combinations derived from the main keyword. In this case, long-tail keywords such as W-questions integrated into the content are helpful. This strategy protects you from ranking individual pages for multiple keywords and makes it easier for search engines to recognize your page structure and index it correctly.
- Avoid negative keywords
- Use keywords sparingly too high a number will be penalized by the search engines.
- Pay attention to keywords that are of course integrated into the text
Internal links increase the length of stay
If the website has been successfully filled with informative content, the next step in on-page optimization is to set internal links. In addition to general navigation, these links are important pointers to the depths of your own website; absolutely avoid going in width. Because with internal links you always steer the site visitor from one piece of information to the next related but further information. This measure gives the user the desired added value with high-quality content. At the same time, the length of stay and the activity increase, which are important ranking factors for search engines.
Internal links are never given the No Follow attribute, as this reduces the transfer of link power.
- No internal links to meaningless terms such as here set.
- Too high a number of internal links dilutes the link power.
- Only link one page per keyword and never several.
- From one page never link to the same link target more than once.
- Avoid broken links on 404 error pages.
- Avoid internal links via redirects in order not to reduce the link strength.
Content maintenance for sustainability
Last but not least, content maintenance is indispensable. This includes the continuous updating of the content by continuously adjusting the numbers or other changeable information. Avoiding duplicate content is just as important. Above all, this includes copying the content of other sites. Google punishes this procedure very promptly.
Another cause of duplicate content is the possibility of calling up websites as www.example.de or just as example.de. In this case, there are two independent domains with the same content for the Google spider. Google reacts differently to this, but in any case with negative effects for the website. The more harmless reaction is to temporarily move the domain into the sandbox. More serious is the removal of the entire website or parts of it from the index and thus deletion from the search results.
In order to prevent duplicate content of this kind, the spider can be redirected to one of the two domains Variants using .htaccess. Alternatively, you can log in to Google Webmaster Tools and make the setting for the spider, which of the two domain variants it should index.