Data-driven SEO – “SEO based on data” in French – refers to all the techniques that allow you to optimize the natural referencing of your website using data. The term “data-driven” is increasingly common in several fields.
Before going into detail and discovering how “data driven SEO” works, let’s take a look at the concept of data as well as acquisition and exploitation?
What is data driven?
The term data-driven refers to the collection, analysis and use of data in the implementation of a digital strategy. A data-driven company collects and analyzes data to make a decision to optimize its income.
Since 2018 data is the precious resource, more precious than oil or any natural resource on earth.
The evolution of IT and artificial intelligence have submerged new fields and professions such as Data science, Deep learning, Machine learning, Web mining, etc. All these areas need data to function. As the car needs gasoline to function, all these areas need data to function.
How is data collected for SEO?
There are several channels for collecting data in general. But through this article, we are only interested in the data we need to do Data-driven SEO. That is to say data on search statistics, keywords, difficulties in referencing a keyword, choice of keyword type, etc. Here are the main ways to collect this data to adapt our SEO and digital marketing strategy in general.
Website
Our website is at the center of our digital strategy. Beyond presenting our products and services, we use it to collect data, for example the number of visitors, the bounce rate, the most visited URLs, the time spent on our site, the places where people come from. Internet users, etc. All this data guides us to adapt our SEO strategy. Obviously, you must respect the regulation on the protection of personal data – GDPR .
Google Analytics
Google Analytics is the free platform offered by Google which allows you to analyze user data on your site. This way, you can deepen your knowledge of your website visitors, create a personae (typical user) or even detect and analyze consumer insights. You can also see the number of people, pages visited, and where visitors are coming from in real time.
Google search console
Google Search Console allows you to monitor the indexing and performance of your website. You receive immediate alerts in the event of a problem on your website. It is an ideal platform for obtaining detailed information on the crawling, indexing and serving of your website pages.
Here is the YouTube channel to learn how to use Google search console.
Specialized SEO software
There are many specialized SEO software and web platforms that allow you to obtain the data necessary to implement an SEO strategy. Each tool is generally specialized in one or more areas such as keyword research, backlinks, position tracking , content quality, log analysis, etc.
Here are some of the best known and most used tools:
– Google Search Console & Analytics
– Screaming Frog (free up to 500 urls)
– Semrush (paid)
– Ahref
– Ubersuggest
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Today, it is difficult to attract qualified traffic without paid advertising, whether on search engines, thematic sites, or even social networks. Thanks to the data acquired via Google Adwords or Facebook Ads we can write SEO-oriented content. Analyzing this data will give us precise information about our personas, consumer insight, etc.
How do we analyze and use them?
When we collect the data, it is generally in a raw state. The goal of collecting data is to be able to obtain the information that interests us. To obtain the information we are looking for we can use either specialized software or analyze the data manually with Excel, etc.
What is data-driven SEO?
To summarize, “Data-driven SEO” is the set of SEO techniques that take into account the data collected via the different acquisition channels.
Let’s take as an example the keyword: SEO agency if we look at the number of searches we see that this keyword is less and less searched, on the other hand the keyword SEO agency is increasing in terms of the number of queries . This is important information when choosing a keyword.
Today there are many predictive tools that use machine learning and artificial intelligence to give us valuable information that we can take into account in our SEO strategy. This way we can anticipate future trends.
In recent years, SEO has evolved a lot. It is no longer possible to do SEO without taking search data into account.
Data-driven SEO – “SEO based on data” in French – refers to all the techniques that allow you to optimize the natural referencing of your website using data. The term “data-driven” is increasingly common in several fields.
Before going into detail and discovering how “data driven SEO” works, let’s take a look at the concept of data as well as acquisition and exploitation?
What is data driven?
The term data-driven refers to the collection, analysis and use of data in the implementation of a digital strategy. A data-driven company collects and analyzes data to make a decision to optimize its income.
Since 2018 data is the precious resource, more precious than oil or any natural resource on earth.
The evolution of IT and artificial intelligence have submerged new fields and professions such as Data science, Deep learning, Machine learning, Web mining, etc. All these areas need data to function. As the car needs gasoline to function, all these areas need data to function.
How is data collected for SEO?
There are several channels for collecting data in general. But through this article, we are only interested in the data we need to do Data-driven SEO. That is to say data on search statistics, keywords, difficulties in referencing a keyword, choice of keyword type, etc. Here are the main ways to collect this data to adapt our SEO and digital marketing strategy in general.
Website
Our website is at the center of our digital strategy. Beyond presenting our products and services, we use it to collect data, for example the number of visitors, the bounce rate, the most visited URLs, the time spent on our site, the places where people come from. Internet users, etc. All this data guides us to adapt our SEO strategy. Obviously, you must respect the regulation on the protection of personal data – GDPR .
Google Analytics
Google Analytics is the free platform offered by Google which allows you to analyze user data on your site. This way, you can deepen your knowledge of your website visitors, create a personae (typical user) or even detect and analyze consumer insights. You can also see the number of people, pages visited, and where visitors are coming from in real time.
Google search console
Google Search Console allows you to monitor the indexing and performance of your website. You receive immediate alerts in the event of a problem on your website. It is an ideal platform for obtaining detailed information on the crawling, indexing and serving of your website pages.
Here is the YouTube channel to learn how to use Google search console.
Specialized SEO software
There are many specialized SEO software and web platforms that allow you to obtain the data necessary to implement an SEO strategy. Each tool is generally specialized in one or more areas such as keyword research, backlinks, position tracking , content quality, log analysis, etc.
Here are some of the best known and most used tools:
– Google Search Console & Analytics
– Screaming Frog (free up to 500 urls)
– Semrush (paid)
– Ahref
– Ubersuggest
Advertisement
Today, it is difficult to attract qualified traffic without paid advertising, whether on search engines, thematic sites, or even social networks. Thanks to the data acquired via Google Adwords or Facebook Ads we can write SEO-oriented content. Analyzing this data will give us precise information about our personas, consumer insight, etc.
How do we analyze and use them?
When we collect the data, it is generally in a raw state. The goal of collecting data is to be able to obtain the information that interests us. To obtain the information we are looking for we can use either specialized software or analyze the data manually with Excel, etc.
What is data-driven SEO?
To summarize, “Data-driven SEO” is the set of SEO techniques that take into account the data collected via the different acquisition channels.
Let’s take as an example the keyword: SEO agency if we look at the number of searches we see that this keyword is less and less searched, on the other hand the keyword SEO agency is increasing in terms of the number of queries . This is important information when choosing a keyword.
Today there are many predictive tools that use machine learning and artificial intelligence to give us valuable information that we can take into account in our SEO strategy. This way we can anticipate future trends.
In recent years, SEO has evolved a lot. It is no longer possible to do SEO without taking search data into account.
