Hey There, I’m Lachlan

Growth Marketer, based in Sydney.

I excel in optimizing websites for search engines and implementing innovative growth hacking strategies that significantly enhance online visibility and business growth.

SEO With 10+ Years of Experience.

I look forward to connecting with you and discussing how we can accelerating your business growth through effective SEO and innovative growth hacking techniques..

I Aim to Optimize Search Engine Presence and Drive Dynamic Growth Strategies.

Leveraging my skills in SEO and growth hacking, I’m dedicated to optimizing websites for search engines and innovating growth strategies that drive traffic and engagement.

My goal is to enhance online visibility and foster sustainable growth, ensuring my clients’ brands thrive in the competitive digital landscape.

SEO Manager.

Growth Marketer.

Product Manager.

My Expertise

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Adobe XD

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My Latest Projects

Perfect solution for digital problems

My Working Experience

Scentre Group

Nov 2023 - Present

SEO Product Manager (Marketplace)

Scentre Group

July 2023 - Nov 2023

SEO Product Manager (Website & Martech)

My role evolved into an SEO Product Manager role, which included Website and Martech systems responsibility. This included CO ownership of the customer site (AU & NZ) with another PM, and ownership of the corporate websites and Braze.

Scentre Group

Dec 2022 - July 2023

Search Engine Optimization Lead (Product)

During my time a the SEO Lead at Scentre Group I worked across all of Westfields digital assets. This included there customer websites (AU & NZ), Corporate Website, Membership App, Gift card Program (AU & NZ) and there eCommerce Marketplace.

Scentre Group

Aug 2022 - Dec 2022

Search Engine Optimization Specialist (Performance)

I started at Scentre Group as the sole SEO Specialist responsible for driving organic traffic growth for the Westfield Direct (Later rebranded to Westfield Online) Marketplace. The Marketplace consisted of 500 00 0 products from over 450 different retailers, including pure-play retailers and tenants of Westfield.

Music First (Carlingford Music Centre)

Mar 2020 - Aug 2022

General Manager

I developed and implemented our SEO strategy, managed relationships with both internal staff and external contractors, and regularly reported on growth metrics to our directors. Additionally, I identified and resolved technical issues, leveraged customer feedback and search volume data to enhance product offerings, maintained key supplier relationships, and managed various business aspects to prioritize key initiatives, store presentation, marketing, and operational cost control.


Feb 2019 - Mar 2020

Digital Marketing Specialist

I developed and managed SEO and content strategies, collaborating with various teams to execute tasks such as content gap analysis, optimization of existing pages, and off-page SEO strategies for improving organic rankings. My role also included conducting detailed on-page technical analysis, supporting website migrations, and ensuring compliance with SEO best practices during CMS transitions.

Music First (Carlingford Music Centre)

Jan 2015 - Jan 2019

e-Commerce SEO Manager

Develop and implement digital marketing strategies, including website optimization, CRM, social media, and eCommerce initiatives, along with managing SEO, SEM, Display, and Programmatic campaigns. Collaborate with internal and external stakeholders, ensuring exceptional customer service and efficient order fulfillment, while also providing detailed performance analysis and reporting.

Let’s talk

Thank you for your interest in my work! I would love to hear from you. Whether you have a question, a collaboration opportunity, or simply want to say hello, please don’t hesitate to reach out.