I started my career in digital marketing about 10 years ago. Today I work as a Growth Engineer, combining SEO, growth strategy, full stack development, and product management into a single discipline.
Growth Strategy & SEO
My grounding is SEO and growth marketing. I specialise in driving organic traffic and revenue through technical SEO, programmatic SEO, content strategy, link building, and experimentation.
I've helped businesses achieve results like 137% online revenue growth, 16%+ increases in organic presence, and scaling sites from near-zero traffic to thousands of monthly sessions.
Key areas include:
- Technical & Programmatic SEO audits and implementation,
- Content strategy and keyword research,
- Link building and digital PR,
- Growth strategy and experimentation.
Growth Engineering & Full Stack Development
I enjoy building the systems behind growth — automation, integrations, and web applications built from scratch. I've built custom Magento 2 sites with 450,000+ products, React-based web applications, and modern Next.js projects.
My go-to stack is TypeScript, React, and Next.js, with Node.js on the back end, increasingly paired with AI and automation tooling to remove manual growth bottlenecks.
Product-Led Growth
I bring a product mindset to everything I do — defining strategy, building roadmaps, running A/B tests, and shipping features that move the needle. I've worked as a Product Manager on marketplace products and led cross-functional digital teams across product, marketing, engineering, and eCommerce.
Detail and Summary
I represent all data in labels to make it easier to read. The underline indicator shows my proficiency level with the related item, e.g.: