I'm a Lead Growth Engineer with a background spanning SEO, product, eCommerce, and digital growth. I focus on finding scalable ways to grow businesses by combining marketing strategy, product thinking, engineering, data, and experimentation.
My career started deeply rooted in SEO, but over time my scope has expanded well beyond search. Today, I work across organic growth, paid acquisition, lifecycle marketing, pricing, conversion, automation, AI, and product-led growth.
What I'm Interested In
I'm particularly interested in solving growth problems that sit between traditional teams — the opportunities that require someone to understand the customer, analyse the data, develop the strategy, and then work out how to actually build and scale the solution.
I've led initiatives ranging from enterprise and marketplace SEO strategies to programmatic SEO platforms, automation systems, eCommerce optimisation, and AI-powered growth workflows.
A large part of my approach is centred around experimentation. I like identifying bottlenecks, forming hypotheses, shipping solutions, measuring the impact, and scaling what works.
I'm equally comfortable discussing technical implementation with engineers, commercial performance with executives, or acquisition strategy with marketers. Bridging those disciplines has become a core part of how I approach growth.
I also have a strong interest in how AI is changing marketing and product development — particularly how AI, automation, and engineering can give small teams significantly more leverage.
Ultimately, I enjoy building growth systems rather than relying on individual tactics: systems that improve acquisition, conversion, retention, and revenue over time.
Areas I Work Across
Where This Shows Up
Right now, this looks like leading growth across Mitti's owned businesses — Mitti Supply, SafetyDocs by SafetyCulture, SafetyCulture Plus, WorkSafe Gear, and Heightech Safety — sitting across product, marketing, engineering, and eCommerce.
Want the detail? See my experience, browse case studies with real numbers, or see how I can help your business. If you'd rather just talk it through, book a session or get in touch.