SEO is where my career started, and it's still core to how I think about growth. I help businesses build organic visibility that compounds — from technical foundations to content and link strategy to programmatic systems that scale SEO across thousands of pages.
What This Covers
- Technical SEO audits — comprehensive crawlability, indexation, and site structure reviews, prioritised by revenue impact.
- Programmatic SEO — templated, data-driven landing pages built to rank across marketplaces, categories, and locations at scale.
- Content strategy & keyword research — content frameworks aligned to search intent and business objectives, not just traffic volume.
- Link building & digital PR — earning high-quality backlinks through outreach and strategic partnerships.
- Marketplace & enterprise SEO — SEO strategy for large, multi-market platforms with complex technical infrastructure.
Relevant Experience
73 → 700+
Monthly Organic Sessions (Nucleo)
+16%
Organic Traffic Increase (Scentre Group)
Global
Multi-Market SEO (Mitti)
See the full write-ups on the case studies page.
What Clients Say
Lachlan quickly moved from Specialist to Lead on SEO for Scentre Group, demonstrating across all our digital touchpoints his ability to identify and drive organic growth. He was able to go from strategy to execution and importantly was able to take complex SEO language and make it easy to grasp for laypersons.
Mark Robinson
Executive Leader, Scentre Group
Want a technical SEO audit or a programmatic SEO plan for your site? Book a paid session or get in touch.