I help businesses turn growth ambitions into a strategy that's actually testable — identifying where the biggest opportunities sit across the funnel, then running the experiments that prove (or disprove) them before you commit real budget.
What This Covers
- Growth strategy & roadmapping — mapping opportunities across acquisition, activation, conversion, retention, and revenue, and prioritising by expected impact.
- Experimentation programs — hypothesis-led A/B and multivariate testing, with clear success criteria set before a test ships.
- Data & measurement frameworks — instrumentation and reporting that ties growth work back to revenue outcomes, not vanity metrics.
- Pricing & CRO — using data and testing to inform pricing, offers, and on-site conversion improvements.
- Cross-functional alignment — bridging marketing, product, and engineering so strategy actually ships, rather than sitting in a deck.
Relevant Experience
+16%
Organic Traffic Increase (Scentre Group)
100+
Centres Optimised via Programmatic Strategy
5 Brands
Growth Strategy Owned at Mitti
See the full write-ups on the case studies page.
What Clients Say
He combines deep technical SEO expertise with strong commercial instincts, consistently driving measurable growth in visibility, traffic, and conversion. Beyond the results, Lachlan brings a calm, curious, and collaborative attitude that lifts every team he works with.
Venkata Phani Kumar Rentachintala
Solution Architect, Mitti
Want to talk through a specific growth strategy problem? Book a paid session or get in touch.