I have a strong interest in how AI is changing marketing and product development — particularly how AI, automation, and engineering can give small teams significantly more leverage. This is an increasingly core part of how I help teams execute on growth without needing to scale headcount at the same rate.
What This Covers
- AI-powered growth workflows — using AI to speed up research, content, and analysis work that feeds growth strategy.
- Marketing & growth automation — automating repetitive execution work (reporting, feeds, campaign management) so teams can focus on strategy.
- Data & experimentation tooling — building the analytics and measurement systems that make experimentation fast and reliable.
- Technical integrations — connecting the tools and platforms that growth, marketing, and product teams rely on day to day.
- Advisory on AI adoption — helping teams work out where AI genuinely helps growth execution, and where it doesn't.
Relevant Experience
At Mitti, I use data, AI, and automation to identify growth opportunities and increase the leverage of a lean team across five owned businesses — Mitti Supply, SafetyDocs by SafetyCulture, SafetyCulture Plus, WorkSafe Gear, and Heightech Safety. See the full write-up on the case studies page.
What Clients Say
Being mentored by Lachlan is a wonderful experience. He is willing to give valuable insights for your particular niche without gatekeeping crucial information or coming across as arrogant in the process. Great professional and a kind guy.
Diego Camacho
SEO Content Manager, Alts Digital
Curious where AI and automation could remove bottlenecks in your growth execution? Book a paid session or get in touch.