What is the NoFollow command about? And what advantages can you get from it? In today’s blog post, we will show you how you as a webmaster can use this attribute to positively influence a natural backlink profile.
Off-Page- Optimization for a natural backlink profile
If you want to design a high-quality backlink structure, you should rely on high-quality external links that come from many different domains. This is where quality counts, not quantity. Of course there are many black sheep on the World Wide Web: They either try to improperly increase their ranking by means of a high number of spam links and hope for inherited PageRank, or they have to even harm other website operators. To minimize this, Google launched the NoFollow instruction as an HTML attribute in 2005. This link attribute has the effect that search engine crawlers will not follow the link. The link loses its value in terms of SEO, as Google does not analyze the linked page for indexing.
Who should use the NoFollow attribute Include?
For a natural backlink profile:
The use of the attribute for paid links, for example affiliate links, is particularly important for authentic link building. These unnatural links should not affect the ranking, as the backlink profile should naturally be built on the basis of recommendations.
Simultaneously with the creation of this command, Google also added the follow link to the World set. This is basically nothing more than a normal link that is registered by Google and thus also influences the ranking. With this type of links, a natural backlink profile is built up piece by piece.
Against spam links:
Blog or forum operators can prevent or use them at least reduce spam links from being set on your blog or forum. The command can be set in such a way that it also affects the comment area and thus prevents visitors from setting tons of links that are intended to strengthen their website. The problem is: The person who is penalized by Google for falsified link building is the website operator, for example the forum operator, and not the forum visitor who posted the spam links in the forum. In order to put a stop to this, webmasters put the feature in the HTML text. You can read exactly how this works technically in our lexicon article.
What relevance does this have for the user?
Basically none, because without looking into the HTML code, a no-follow link is for the whole user normal site visitor who just wants to read the content is not recognizable. So he can click on the link without restriction and get to the linked website.
Whether this measure ultimately also carries risks for a natural backlink profile. gt or can be circumvented despite application, the (SEO) ghosts argue about it. When it comes to authenticity, you can definitely benefit from this attribute and should therefore use it sensibly.
