My role evolved into an SEO Product Manager role, which included Website and Martech systems responsibility. This included CO ownership of the customer site (AU & NZ) with another PM, and ownership of the corporate websites and Braze.

During my time a the SEO Lead at Scentre Group I worked across all of Westfields digital assets. This included there customer websites (AU & NZ), Corporate Website, Membership App, Gift card Program (AU & NZ) and there eCommerce Marketplace.

I started at Scentre Group as the sole SEO Specialist responsible for driving organic traffic growth for the Westfield Direct (Later rebranded to Westfield Online) Marketplace. The Marketplace consisted of 500 00 0 products from over 450 different retailers, including pure-play retailers and tenants of Westfield.

I developed and implemented our SEO strategy, managed relationships with both internal staff and external contractors, and regularly reported on growth metrics to our directors. Additionally, I identified and resolved technical issues, leveraged customer feedback and search volume data to enhance product offerings, maintained key supplier relationships, and managed various business aspects to prioritize key initiatives, store presentation, marketing, and operational cost control.

I developed and managed SEO and content strategies, collaborating with various teams to execute tasks such as content gap analysis, optimization of existing pages, and off-page SEO strategies for improving organic rankings. My role also included conducting detailed on-page technical analysis, supporting website migrations, and ensuring compliance with SEO best practices during CMS transitions.

Develop and implement digital marketing strategies, including website optimization, CRM, social media, and eCommerce initiatives, along with managing SEO, SEM, Display, and Programmatic campaigns. Collaborate with internal and external stakeholders, ensuring exceptional customer service and efficient order fulfillment, while also providing detailed performance analysis and reporting.