Contrary to what many might think nowadays, the history of search engines did not start with today’s giant Google. Google only went to the market relatively quickly, because the search engine did not go online until 1998. By that time, other providers such as Yahoo, Lycos and AltaVista had already Read more…
Duplicate content‚ abounds on the net. News texts are copied and distributed, quotes from blogs and news portals are posted online on other blogs and news portals, and pictures are always posted somewhere on websites anyway. That the terms and conditions are duplicate content on every subpage is somehow clear. But Google will Read more…
Linkbuilding then and now. Online marketing is a process that is constantly changing and therefore has to be tried again and again. The off-page area as part of online marketing is no exception, on the contrary. In the past, it was enough to bring a page to the top with exchanged links Read more…
Why the changeover is often not as easy as expected: More and more websites are encrypted, which is very positive for the security of user data and we also owe that to the GDPR. Unfortunately, some things can go wrong with an SSL conversion, for example, if the redirects from Read more…
I dare to say at this point that 99% of you have already made a search query on Google. But how does a search query actually come about and what is it? At the beginning of every search query, there is a need that needs to be satisfied, an action Read more…