To make the Google text ads even more eye-catching, Google AdWords to display the ad extensions. With this you can enlarge the ads and enrich them with additional information. When using sitelink extensions, several areas or services can be advertised with just one ad. The output of address and telephone number is also Read more…
How Structuring a text with headings and allowing it to rank better: A good SEO text is only one of many building blocks of the Search engine optimization . Texts are optimized according to WDF / IDF and the various keywords Importance used to be found with different search terms. An often underestimated Read more…
How can you Do you convince Google that your website deserves a top position in the ranking? Quite simply, with high-quality content that inspires users. The question now arises as to how this high-quality content is created. This is easier than it looks at first glance. Provided that you follow fundamental rules. Real information Read more…
301 or 302? When is which redirect used? Anyone who would like to move their website or web shop from one hosting provider, CMS or shop system to another will be happy to ask their environment for advice. Perhaps just to hear a few tips, such as: ‘Remember the diversions!’ ‘However, as Read more…
Our tips for your Christmas newsletter Only a few more months until Christmas and you still need ideas for your Christmas mailings? No problem, we’ll let you take a look at our ideas box. You will surely find just the right thing for your email campaign or the right inspiration Read more…
The first hurdle that has to be overcome with a new appearance is your own internet address or domain. By means of this, your homepage can be reached under the URL, for example. The different top-level domains are divided into different country codes. So .au stands for Australia, .nz for New Zealand, .uk Read more…
Contrary to what many might think nowadays, the history of search engines did not start with today’s giant Google. Google only went to the market relatively quickly, because the search engine did not go online until 1998. By that time, other providers such as Yahoo, Lycos and AltaVista had already Read more…
Duplicate content‚ abounds on the net. News texts are copied and distributed, quotes from blogs and news portals are posted online on other blogs and news portals, and pictures are always posted somewhere on websites anyway. That the terms and conditions are duplicate content on every subpage is somehow clear. But Google will Read more…
Linkbuilding then and now. Online marketing is a process that is constantly changing and therefore has to be tried again and again. The off-page area as part of online marketing is no exception, on the contrary. In the past, it was enough to bring a page to the top with exchanged links Read more…
Why the changeover is often not as easy as expected: More and more websites are encrypted, which is very positive for the security of user data and we also owe that to the GDPR. Unfortunately, some things can go wrong with an SSL conversion, for example, if the redirects from Read more…